ournalism is no longer what it used to be. While Baby Boomers, Gen X, and Millennials still consume news in traditional ways, Gen Z (1997-2012) and Alpha (2013-2024) demand immediacy, interactivity, and authenticity. Media outlets that fail to adapt risk losing relevance. ItalyNews.it is positioning itself as the reference platform for these new generations, experimenting with innovative formats and digital-first strategies to connect with readers where they are—online, social, and mobile.