Tourist destinations rely on more than landscapes and services: they promise safety, predictability and peace of mind 🕊️. When accidents or tragedies strike, that implicit trust is shattered, and the consequences extend far beyond the immediate crisis 📉. From Crans-Montana to the Gran Paradiso National Park, Francesco Comotti explores how destinations can navigate reputational risks, communicate effectively, and restore confidence without erasing the memory of difficult events 🌄. A modern approach to crisis management, safety, and the silent pact that keeps tourism alive.