Tourist destinations rely on more than landscapes and services: they promise safety, predictability and peace of mind 🕊️. When accidents or tragedies strike, that implicit trust is shattered, and the consequences extend far beyond the immediate crisis 📉. From Crans-Montana to the Gran Paradiso National Park, Francesco Comotti explores how destinations can navigate reputational risks, communicate effectively, and restore confidence without erasing the memory of difficult events 🌄. A modern approach to crisis management, safety, and the silent pact that keeps tourism alive.

Speed is often seen as a risk, but in tourism it’s a key competence. Slow tourism teaches the value of experience, yet organizations must stay agile. Governing speed means reacting in real time, using technology and data wisely, and distinguishing between necessary acceleration and chaotic haste. The future of tourism will be slow in experiences, fast in management.

Experiential tourism has become the buzzword of every strategy, but often remains just a promise. From forced storytelling and copied models to superficial listening to local communities, many destinations fail to turn ideas into real value. The issue isn’t vision — it’s an operational skills crisis: hybrid professionals with field experience, cultural sensitivity, and data-driven management are rare. In tourism, what truly matters is real impact on the ground, not just clever plans or workshops.

City of London - There comes a moment in the life of a system when continuing to tell itself a comforting story becomes more dangerous than admitting the truth. It is not a...

City of London - In public discourse on tourism, artificial intelligence is often invoked as a synonym for modernity, efficiency or technological progress. This narrative, however reassuring, sidesteps the core of the issue:...

City of London - The Alps are a border, but also a bridge. A geographical hinge that separates Italy from France and at the same time unites them through centuries of history,...

Trieste - The Russian Federation has officially opened its borders to Chinese citizens by introducing a visa-free entry regime for stays of up to 30 days, available to those travelling for tourism,...