At the International Tourism Forum in Milan 2026, experts highlighted a less-discussed but critical trend in tourism: undertourism. While overtourism generates congestion and resource pressure, undertourism affects lesser-known territories that lack infrastructure, services, and governance. Properly managed, undertourism can become a strategic opportunity, fostering resilience, wellbeing, and sustainable growth in Italian and European destinations. 🌱

Speed is often seen as a risk, but in tourism it’s a key competence. Slow tourism teaches the value of experience, yet organizations must stay agile. Governing speed means reacting in real time, using technology and data wisely, and distinguishing between necessary acceleration and chaotic haste. The future of tourism will be slow in experiences, fast in management.

City of London - There comes a moment in the life of a system when continuing to tell itself a comforting story becomes more dangerous than admitting the truth. It is not a...

City of London - In public discourse on tourism, artificial intelligence is often invoked as a synonym for modernity, efficiency or technological progress. This narrative, however reassuring, sidesteps the core of the issue:...

Trieste - The Russian Federation has officially opened its borders to Chinese citizens by introducing a visa-free entry regime for stays of up to 30 days, available to those travelling for tourism,...

London - On March 23 and 24, operators and businesses along the Great West Way will convene with UK and international journalists to showcase their offerings. Organized by the Great West Way,...